The Magic of the Free Offer 

I'm once was sitting here doing research for a new copywriting client.

It's quite a challenge actually.  

See, if you want to really improve the results of your advertising,

direct mail, or online, your offer is one of the first places you

should look.

Because you have so many options to consider.  Price, terms,

incentives, guarantees, limit the quantity, etc. It's fertile ground

for testing.

The formula goes like this.  Make an offer, prove how the

reader will benefit from your offer and ask them to take

action, giving them several easy choices.

You may think an offer always has to be a discount.  Not so.

In fact an offer is a combination of all the elements combined

into the deal you're presenting.

Here are a couple of ideas to keep in mind:

Make your offer simple and singular.  Don't confuse people.

Add something free, instead of reducing your price.

Build perceived value into your offer

Reduce the buyer's risk.  Put the risk on you

Test different offers.  Don't fall in love with only one.

Consider the World's Best Offer

Have you ever been to Walmart of Costco?  They have these

little ole ladies standing at strategic corners of the store passing out

free samples.  After all, who's gonna refuse free food?

The free trial is the world's greatest direct response offer.  Magazines

use it, book clubs, restaurants, health clubs, because it works.

It's like letting your prospects sell themselves.

How can you use this in your business?  Think about what you could

offer to get people to try your product or service.

I have a list of 57 different types of offers. You've probably heard of some

of them, and I doubt you've heard of all of them. 

Would you like a copy? Simply request a copy of the Quick Start Guide to the right and I'll include the list of offers.